Brita and PUR are the two leading water filter brands, and both make good pitchers and faucet filters. Brita is known for long-life filters and good taste improvement, while PUR is known for stronger certified reduction of contaminants like lead and certain chemicals. Choose Brita for filter longevity and taste, and PUR if reducing specific contaminants like lead matters most. Both are far better than no filter. This guide compares Brita vs PUR.
Brita is known for long-life filters and good taste; PUR is known for stronger certified reduction of contaminants like lead. Choose Brita for filter longevity and taste, PUR for more thorough certified reduction. Both beat no filter.
Short Answer
Brita leads on filter life and taste; PUR leads on certified contaminant reduction. Pick by whether you value longer-lasting filters and taste or stronger certified reduction.
Brita vs PUR: Comparison Matrix
| Feature | Brita | PUR | Best for |
|---|---|---|---|
| Taste improvement | Very good | Very good | Tie |
| Certified reduction | Good (Elite for lead) | Strong (lead, more) | PUR |
| Filter life | Long (Elite ~6 months) | Shorter (~2-3 months) | Brita |
| Flow rate | Good | Good | Tie |
| Range | Pitchers, faucet, dispensers | Pitchers, faucet | Brita (range) |
| Ongoing cost | Lower (long filters) | Higher (shorter filters) | Brita |
Key Takeaway: Brita lasts longer; PUR reduces more. Brita’s long-life Elite filter means fewer changes and lower cost, while PUR tends to carry stronger certified reduction for contaminants like lead. Match the brand to whichever you value.
What Brita Does Best
Brita offers long-life filters (the Elite lasts about 6 months), good taste improvement and a wide range of pitchers, dispensers and faucet filters, with lower ongoing cost. See best water filter pitchers.
What PUR Does Best
PUR is known for strong certified contaminant reduction, including lead and certain chemicals, in its pitchers and faucet filters, with good taste improvement. See best faucet water filters.
Filter Life and Cost
Brita’s long-life Elite filter means fewer changes and lower cost over time; PUR filters are often changed more often. See how often to change a filter.
Which Should You Buy?
Choose Brita for long-life filters, good taste and lower ongoing cost; choose PUR if certified reduction of lead and specific contaminants matters most. Both are good, so match the brand to your priority and check the certified contaminant list.
FAQ
Is Brita or PUR better?
Both are good. Brita leads on filter life and taste; PUR leads on certified contaminant reduction like lead. Choose by whether you value longevity and taste or stronger reduction.
Does PUR remove more than Brita?
PUR is often certified for stronger reduction of contaminants like lead, while Brita’s Elite filter also reduces lead. Check each filter’s certified contaminant list.
Which has longer-lasting filters, Brita or PUR?
Brita, especially the long-life Elite filter (about 6 months), versus PUR’s shorter filter life (about 2 to 3 months).
Bottom Line
Brita leads on filter life, taste and cost; PUR leads on certified contaminant reduction. Choose Brita for longevity and taste, PUR for stronger reduction, and check the certified list. See our best water filter pitchers guide.
